So we won an award – no big whoop, right?
Well, here’s what’s relevant about being named The Winner of SpeechTech’s Self-Service (inbound and outbound IVR) category?
First, it was not based on advertising spend – we spend a fraction of our billion-dollar peers vying for the award. We were The Winner because, well, we actually won.
We got the highest marks in 4 of the 6 judging criteria, 1) Ability-to-Customize, 2) Customer Satisfaction, 3) Integration and 4) Cost.
And it wasn’t a popularity contest – we didn’t even have to sing in front of a blurry-eyed pop star –we won it ‘straight up’. It was determined by industry analysts, consultants and the editors of Speech Technology magazine.
So, yes, it’s clearly a big whoop.
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